Every day, our goal is to create genuine engagement between the brand and the consumer. To do this, we identify actions and behavior to start from in order to create mechanisms that we can integrate online and offline. Our “onlife” approach aims to guide the consumer’s decision-making, identifying the right times to put out a message and gain maximum impact.
What does brand activation mean? For us, it means an “onlife” communication project that is able to convey the brand’s values, fully integrating them into the consumer’s real life: in streets, stores, shopping centers and cars, and at home on the couch. These offer occasions to speak to the user and receive immediate responses.
An event is only successful if it manages to attract attention, engage and amaze. Whether it is in person or on digital channels, our aim is always to excite our audience. To do so, we design, produce and take our Brand Entertainment and Digital Activation all over Italy. These have been created for the sole purpose of turning an event into a memorable show.
Promotional mechanics often have different goals and targets. Whether we are addressing large-scale distribution or small retailer networks, we identify, plan and create initiatives that range from on-pack promotion and in-store communication materials to gadgets and interactive prizes. And all this is tailor-made to the customer’s needs.
From the most traditional formulas, like scratch tickets and text-to-win mechanics, to the creation of dedicated mini websites alongside the development of mini games and UGC mechanisms, we create and manage competitions and prize contests both in Italy and abroad. When we create competition mechanics, we always design connections with digital channels, such as social networks. We do this to increase participation aimed at creating onlife experiences that engage both online and offline users.
We design consumer engagement activities in-store and out-of-store with hostesses and stewards. From trade fairs to street marketing, we bring brands and consumers together through direct action that is result oriented.